The Product Experience
Tools and techniques to scale product teams - Charlotte King (Lead Product Manager, eBay)
May 7, 2025
Charlotte King, Lead Product Manager at eBay, shares her expertise on navigating the challenges faced by product teams during rapid growth. She discusses the critical balance between speed and structure, emphasizing the importance of clear goals and communication. Key tools like Wardley Mapping enhance team understanding and decision-making. Charlotte introduces the DHM model to prioritize value and foster delightful user experiences. She also highlights the role of multidisciplinary collaboration and celebrating achievements to enhance team morale and combat imposter syndrome.
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Quick takeaways
- Transitioning from a startup to a scale-up requires clear communication of the organization's vision and actionable goals for the product team.
- Using tools like Wardley Mapping and the DHM model helps product teams define their strategies and enhance collaboration across departments.
Deep dives
Understanding Product Team Roles Across Different Stages
Product management roles vary significantly depending on the stage of an organization, whether it's a startup, scale-up, or enterprise. In a startup, product teams often adopt a scrappy, all-hands-on-deck approach where roles may blur, allowing for flexibility in fulfilling various duties. However, as companies grow and secure funding, the focus shifts towards scalability, necessitating clearer processes, standards, and defined roles within the product team. The challenge lies in transitioning from a fast-paced, informal environment to one that is more structured and requires formalized methods and practices.
