Nonprofit Nation with Julia Campbell How to Raise Money with Newsletters with Julie Edwards
Is the print newsletter dead? Not so fast. In this episode, I’m joined by Julie Edwards, also known as The Nonprofit Maven, a fundraising strategist and coach who helps organizations move from reactive chaos to strategic clarity. Julie shares a real-world case study where one mid-size nonprofit reimagined their print newsletter and saw a 55% increase in giving.
🎧 In This Episode, We Discuss:
- Why donor-focused storytelling beats internal updates
- What direct mail best practices can boost newsletter ROI
- How to evaluate whether a purchased mailing list makes sense
- Tips to refresh old fundraising tactics with new energy
- Why it’s time to stop saying, “Our donors don’t give that way”
Whether you’re a one-person dev shop or leading a full team, this episode will help you rethink how you connect with supporters and the type of communication that you give to them.
🔍 About Julie Edwards
Julie Edwards is a nonprofit strategist with 30+ years of experience in copywriting, marketing communications, and fundraising. After a decade of leading a nonprofit organization, she launched The Nonprofit Maven in 2020 and has since helped clients raise over $20 million. Known for turning reactive chaos into strategic clarity, Julie brings a practical, donor-centric approach to fundraising strategy, donor relations, and campaign management. She partners with nonprofit leaders to create clear, effective plans that strengthen donor relationships, increase revenue, and build sustainable growth.
🧰 Resources & Links:
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
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