E112: Under The Hood with Brad Bernhart Part 2

This is Part 2 of last Monday's Under the Hood pilot episode. We'd like to thank Brad for bravely coming on the podcast to talk about his business, essentially becoming a guinea pig for our new segment.

If you're interested in getting at least an hour of free coaching too (and getting featured in a podcast episode), sign up to be an Under the Hood guest here.

During Part 1 Brad and I discussed his business in detail, painting a clear picture of where his business stands right now and where he wants the business to go in the future. I had an insight on the strengths and weaknesses of his business and then developed a customized and specific strategy for him to achieve his desired growth.

We get down into the meat and potatoes in this episode. I explain to him in detail the strategy I developed and how to execute it properly. As a sneak peak, the strategy encompasses the following:

• Email marketing. We discussed emails that actually contain value, not just marketing material. We also discussed list segmentation and abandoned cart sequence.
• Facebook ads. I explained to him Facebook remarketing campaigns.
• Google product listing ads
• Utilizing Houzz, a platform for home remodeling and design
• Amazon. Brad needs to step us his Amazon game to reach his revenue goal relatively easier.
• We also talked about hiring and the explosive growth that usually comes with hiring the first employee.

Brad's business has the potential for explosive growth. Our conversation is chock-full of information and we hope the strategy and recommendations we talked about can help set his business, and yours too, on the right path.

Resources mentioned:

Stamped.io AsiaInspection E110: Under the Hood with Brad Bernhart Part 1 Under the Hood

As always, thanks for listening to the EcomCrew Podcast. Until next episode, happy selling!