Microsoft's bid for TikTok raises eyebrows, with speculation on its implications for e-commerce. Amazon unveils Brand+, an AI-driven tool designed to enhance marketing strategies by leveraging extensive user data. The shift in UPS’s partnership with Amazon could alter shipping costs for sellers. Additionally, innovative shipping methods are explored, alongside a new creator fund from Flip aimed at bolstering social commerce. Discover how these developments can reshape the landscape for online sellers.
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insights INSIGHT
TikTok Acquisition Impact
Microsoft's potential acquisition of TikTok impacts Amazon sellers using TikTok Shop.
Algorithm changes could affect virality, though other platforms like Instagram Reels offer alternatives.
insights INSIGHT
Amazon Ads Brand+ Introduction
Amazon Ads Brand+ leverages AI to optimize brand awareness campaigns.
Combining advertiser and Amazon data targets ads to high-potential customers, improving engagement and outcomes.
insights INSIGHT
UPS & Amazon Partnership Impact
UPS's reduced partnership with Amazon might impact inventory shipping costs.
Amazon sellers relying on UPS for small parcel deliveries (SPD) might face higher fees or service disruptions.
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Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today’s episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart