The biggest questions that music streaming platforms face in 2024 – Music Ally's Head of Insight, Stuart Dredge, answers them.
Mar 25, 2024
auto_awesome
Stuart Dredge, Music Ally's Head of Insight, discusses the future of music streaming platforms in 2024. Topics include artist-centric payment systems, subscription price changes, and the industry's needs for marketing. Dive into the evolving landscape of DSPs and the upcoming changes this year.
Shift towards artist-centric payment systems to ensure fair distribution of royalties.
Exploration of subscription price increases and premium tiers for fan engagement pose sustainability challenges.
Deep dives
Transition to Artist-Centric Payment Systems
A significant shift in the music streaming economy towards artist-centric payment systems has emerged. This change stemmed from realizing the broken model's inadequacy and major labels like Universal championing reform. With a focus on separating noise content, reducing fraud, and directing royalties to professional emerging artists, platforms aim for fairer distribution. Despite efforts by platforms like Spotify to reroute substantial revenue towards artists, debate continues on the impact of these changes.
Price Increases and Tiered Subscription Models
A notable trend involves platforms exploring regular subscription price increases and introducing additional tiers for extra features. While the basic price increment is expected as witnessed with competitors like Netflix, the introduction of premium tiers catered to super fans raises questions about sustainability and the value exchange. The industry ponders the frequency and scale of subscription price adjustments while balancing the desire for earnings with fan expectations.
Focus on Community and Artist Relationships
Beyond monetary concerns, industry discussions gravitate towards enhancing artist-marketing relationships and fostering communities within streaming platforms. Insights stress the need for platforms to prioritize artists' needs beyond financial rewards, emphasizing tailored marketing education, enhanced data accessibility for engagement, and artist-centric community building initiatives. Striking a balance between commercial strategies and artist well-being is a key consideration.
Platform Evolution and Interactive Fan Experiences
Amidst evolving streaming platforms, attention shifts to nurturing interactive fan experiences and empowering artists with effective marketing tools. Encouraging super fans with tailored tiers and community features, platforms aim to deepen artist-fan connections and create meaningful engagement. The focus extends beyond financial transactions to building sustainable artist communities and providing innovative data-driven solutions for impactful marketing strategies.
Ep. 147: Stuart Dredge, Music Ally’s Head of Insight, joins Editor Joe Sparrow to answer some of the biggest and most complex questions in the DSP space in 2024.
This podcast is aligned with Music Ally’s new quarterly report and the Big Questions they chat about include:
• Who are the winners and losers from artist-centric payment systems – and will creators and labels be satisfied?
• How often and by how much should subscription prices change – and are we now in an era of incremental increases?
• What are the industry’s needs (or demands) around marketing from DSPs – and will a bold platform finally go all-in on fan communities?
So if you need to quickly get up to speed with the issues that DSPs are facing and the changes that are coming this year, it’s the most informative way to spend the next 30 minutes!