SaaS Interviews with CEOs, Startups, Founders

AI Tool Hits $3.2m Revenue in 18 Months Using 7 Growth Tactics (Copy!)

10 snips
Jul 2, 2025
Ricardo Ghekiere, founder of BetterPic.io and BetterStudio.io, transformed a $3,000 investment into a $270,000 monthly revenue AI tool within a year. He shares how he achieved this rapid growth through strategic SEO and a robust affiliate program, boasting a remarkable 12% conversion rate. Ricardo reveals insights into his unique seven-channel growth system, capturing 500 leads daily and generating impressive revenue per employee. He also discusses plans for a new fashion-targeted product and innovative funding strategies as they aim for further expansion.
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ANECDOTE

Bootstrapped to $270K Monthly

  • Ricardo bootstrapped BetterPic from nearly zero to $270K monthly in 12 months.
  • He leveraged SEO heavily to initiate profitable growth early on with $44 average order value.
ADVICE

Start SEO Early and Strong

  • Invest in SEO from the start when you have a moderate average order value to ensure profitability.
  • Consider backing SEO with backlink acquisition and PR efforts for compound growth.
ADVICE

Maximize Affiliate Conversions

  • Build a high-converting affiliate program with better incentives to improve conversion rates drastically.
  • Focus on recruiting top-performing affiliates who can drive the majority of affiliate revenue.
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