Run the Numbers E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
Jan 25, 2024
Jonathan Becker, CEO of Thrive Digital, discusses the significance of trust in marketing teams, the difference between brand marketing and performance marketing, the challenges of start-up marketing, and the impact of sponsorship and advertising on company growth. They also explore metrics used in startup marketing, the evolution of marketing attribution, and the importance of finding marketing channel focus.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 5min
The Difference Between Brand Marketing and Performance Marketing
04:40 • 4min
Differentiating Brand Marketing and Performance Marketing in Podcast Advertising
08:52 • 2min
Marketing as an Investment and Diminishing Returns
10:46 • 3min
Navigating the Challenges of Start-up Marketing and Sponsors
14:10 • 3min
Understanding the Economics of Ad Spend for B2B and B2C Companies
17:01 • 3min
Metrics for Startup Marketing
20:04 • 25min
The Evolution of Attribution in Marketing
45:17 • 9min
The Impact of Sponsorship and Advertising on Company Growth
54:35 • 2min
Finding Marketing Channel Focus
56:53 • 5min