Run the Numbers
E33: The Ultimate Guide to Start-up Marketing, with CEO of Thrive Digital, Jonathan Becker
Jan 25, 2024
Jonathan Becker, CEO of Thrive Digital, discusses the significance of trust in marketing teams, the difference between brand marketing and performance marketing, the challenges of start-up marketing, and the impact of sponsorship and advertising on company growth. They also explore metrics used in startup marketing, the evolution of marketing attribution, and the importance of finding marketing channel focus.
01:00:54
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Quick takeaways
- Trusting and empowering employees leads to better outcomes in marketing campaigns.
- Performance marketing focuses on measurable results and can be adapted to various channels if managed well.
Deep dives
The Importance of Trusting and Hiring the Right People
Great investors, such as Buffett and Munger, prioritize hiring the right people and trusting them to do their job. This approach prevents breakdowns in performance, such as not trusting senior marketing personnel and solely relying on metrics. Trusting and empowering employees to run their own race leads to better outcomes.
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