UP346 Project 2030 - Live @ The Two Circles Client Summit

Oct 10, 2023

A live recording discussing the future of the sports business in 2030, including topics like monetizing younger fans, creating a new sport, and the impact of the World Cup on the Six Nations perspective. They also explore industry trends and ideas for investment, the importance of frictionless digital experiences, and the power of athletes in sports. The chapter concludes with discussions on baseball content on TikTok and the changing landscape of media channels.

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Episode notes

Introduction

00:00 • 2min

Exploring Industry Trends and Ideas for Investment

02:05 • 1min

The Future of Sports in 2030

03:34 • 16min

Building Sports with a Long-Term View

19:23 • 16min

Success, Introductions, and Baseball Fans in Europe

35:08 • 2min

The Impact of the World Cup on the Six Nations Perspective

37:18 • 2min

Creating a New Sport: Balancing athleticism and entertainment

39:31 • 4min

Baseball Content on TikTok and the Power of Athletes

43:31 • 13min

This podcast is a live recording of the UP Billion Dollar Brainstorm which took place at the recent Two Circles Client Summit in the Kelvin Theatre, within the beautiful Institute of Engineering overlooking the Thames in London.

It's the first of a series we're doing in collaboration with Two Circles, where we model the sports business in 2030. Other episodes will follow, looking at specific themes such as the athlete, content and technology.

The on-stage guests were divided in to three groups.

Group 1
Gareth Balch - Co-Founder and CEO of Two Circles
Maria Ramos - Director, Brand and Marketing, World Athletics
Group 2
Frank Leenders - Director General, FIBA Media
Ian Singleton - Online Editor, BBC Sport
Group 3
Sarah Beattie - CMO, Six Nations Rugby
Ben Ladkin - Managing Director, MLB Europe at Major League Baseball

The panellists and the audience come together to build a brand new sports property fit to make a billion quid over the next decade.

What can go wrong?

Final call for Leaders Week London
With Leaders Week London happening next week, this is a final call to secure your place.
Head to the Leaders website for an overview of speakers, agenda and all the important people due to attend.
Unofficial Partner will be there in force, and we'll have microphones at the ready, so be prepared to answer difficult questions.
Use UP15 for a 15% discount on your Summit passes - visit leadersinsport.com/UP for more information.

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