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Unofficial Partner Podcast
UP346 Project 2030 - Live @ The Two Circles Client Summit
Oct 10, 2023
A live recording discussing the future of the sports business in 2030, including topics like monetizing younger fans, creating a new sport, and the impact of the World Cup on the Six Nations perspective. They also explore industry trends and ideas for investment, the importance of frictionless digital experiences, and the power of athletes in sports. The chapter concludes with discussions on baseball content on TikTok and the changing landscape of media channels.
56:26
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Quick takeaways
- Frisbee's marketability lies in its uniqueness, showcasing star players and their skills, and building strong fan engagement through family-friendly atmosphere and brand partnerships.
- Creating a new sport requires finding the right balance between competition and entertainment, adapting to changing trends, and targeting a specific audience while preserving the sport's history and unique characteristics.
Deep dives
The potential of Frisbee as a new sport
Frisbee is seen as a sport that has potential for growth and capturing a new audience. There is a focus on creating a game that balances athleticism, competition, and entertainment. The goal is to find a sweet spot between seriousness and fun, as well as live events and broadcast coverage. Catching amazing moments and creating a family-friendly atmosphere are key elements to engage fans. The marketability of Frisbee lies in its uniqueness and the ability to showcase star players and their skills. Brand partnerships and sponsorships would be crucial, targeting categories that cater to younger demographics and align with the sport's values. It is important to build rivalries and histories to create a strong fan base from the start.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode