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UP346 Project 2030 - Live @ The Two Circles Client Summit

Unofficial Partner Podcast

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Building Sports with a Long-Term View

This chapter explores the idea of creating sports properties with a long-term perspective and discusses the potential challenges and risks involved. The speakers touch upon the popularity of different sports, the role of storytelling in content creation, and the importance of mainstream coverage. They also discuss the sustainability of initiatives, the need for diverse marketing strategies, and the crowded nature of the sports market.

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