Finding Brave 322: How to Powerfully Market Your Small Business with AI
Are you using AI to its full potential to meet your marketing, small business, and branding needs? Today's guest, Alan Stern, is a dynamic speaker, DJ, and marketing expert with nearly twenty years of sales and marketing experience in retail and service industries. His passion for helping small businesses thrive translates into practical guidance on how to leverage AI and freemium apps to create a big impact with your marketing on a small budget.
Driven by the belief that people buy from a person before they buy from a brand, his unique approach at Persona Marketing helps his clients leverage humor and education to create marketing that builds trust and truly connects. He also unpacks this in his book, How to Dominate The Newsfeed Without Spending A Dime, which teaches audiences how to attract business through social media.
Join us as we unpack the power of integrating simple tech tools into your day-to-day work to improve your reach, help you find your niche, and develop your voice. This is a conversation about how to use AI to make your hard-earned expertise, lived experience and mentorship more valuable than ever, rather than allowing AI to replace your genius or your special lens,
We talk about not only about the power of AI, but the power of you! Don't miss out on key insights to help you leverage AI with confidence and get real results you're desiring.
Key Highlights From This Episode:
- Alan's journey to making a big impact on a small budget. [03:46]
- How to stay top of mind without spending any money using the H.E.A.T. Method. [06:57]
- Why "aspirational" marketing is ultimately a turn-off and what is actually working online. [11:38]
- How AI can support you in marketing to solve a problem versus address a situation. [16:43]
- Leveraging technology for market research to better understand your audience. [21:24]
- An easy win to reach your exact target market using AI tools. [28:46]
- What it looks like to use AI to make your lived expertise and mentorship more valuable. [34:35]
- How ChatGPT can help you understand your niche in the market. [42:13]
For More Information:
Alan Stern Email
Links Mentioned in Today's Episode:
Alan's book, How to Dominate The Newsfeed Without Spending A Dime
Kathy's Career and Leadership Growth Digital Tool
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Quotes:
"At the end of the day, it doesn't matter what business you're in, we're all kind of selling the same thing — trust, expertise and an end result." — Alan Stern [0:05:06]
"When you sell, you break rapport, but when you educate, you build it." — Alan Stern [0:08:28]
"Problems cause situations and the situations are what actually create opportunities for us to sell." — Alan Stern [0:17:00]
"[AI] gives us a great opportunity as business owners to stop manually executing everything and leverage technology to do it." Alan Stern [0:26:40]
"Now, you can overlap the sales department, the marketing department, and the graphic design department, all by leveraging a little bit of tech." — Alan Stern [0:30:13]
"I'm not saying use Chat for everything and copy and paste. What I'm saying is, use it for the framework. Use that H.E.A.T. format and then put your spin on it."— Alan Stern [0:35:44]
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