All Things Private Practice Podcast Episode 64: Therapist Content Marketing & Tech Startup Consulting [featuring Michael Fulwiler]
Do you ever feel frustrated that you are available to take clients and tons of people are looking for therapists, but you hardly ever get the calls?
Have you made a Psyc Today profile, but after months of being “visible” online, nothing has really improved for your private practice?
Have you started to wonder if you should consider using those therapy tech startups, but question if they are ethical and if you can even make a livable income through them?
Well, this episode is for you.
In this episode, I talk with Michael Fulwiler, a marketing professional specializing in mental health spaces (including the Gottman Institute) and a consultant for mental health startups.
Top 3 reasons to listen to the entire episode:
- Understand the best ways to approach content marketing for therapists.
- Learn what alternatives there are to using social media and how to find the right marketing outlets for you.
- Learn what therapists can do to ensure they don’t get taken advantage of by the sketchy tech startups (because not all are created equal), as well as how they can play a part in improving the quality of care for clients and therapists through consulting with those tech startups.
So, if you are looking to find ways to connect with your ideal clients and get your caseload filled, this episode will give you the basics to get started.
Content marketing can feel intimidating sometimes, so it’s important to position yourself in the way that best aligns with your preferences and time. And if you love or hate something, there is still a way to make marketing work for you, so listen in to hear more about what paths you can take and find the best one for you.
More about Michael:
Michael operates at the intersection of marketing and mental health. He leads brand marketing at Heard, a venture-backed startup that helps therapists with their bookkeeping, taxes, payroll, and related services. He is also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the author of Therapy Marketer, a popular weekly newsletter for therapists. He is the former Chief Marketing Officer of the Gottman Institute.
Michael's Website & Newsletter: therapymarketer.co
Michael's Twitter: @MichaelFulwiler
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A Thanks to Our Sponsor!
I would also like to thank The Receptionist for iPad for sponsoring this episode.
Sign up for a 14-day free trial of The Receptionist for iPad by going to thereceptionist.com/privatepractice, and when you do, you’ll also receive a $25 Amazon gift card.
Mentioned in this episode:
A Thanks to Our Sponsor, The Receptionist for iPad!
Visit the website for The Receptionist for iPad here!
Mentioned in this episode:
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.
Resilient Mind Counseling
It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at (828) 515-1246, or email us at scheduling@resilientmindcounseling.com.