The Presentation Boss Podcast

77. Todd Cherches on Visual Leadership and Communication

Oct 13, 2020
Todd Cherches, CEO of BigBlueGumball and adjunct professor, dives into the world of visual leadership and communication. He highlights the power of visual language in presentations and critiques common slide design pitfalls. Todd shares his unconventional career journey and emphasizes empathy and storytelling in leadership. Listeners also learn about mastering the TED Talk experience, the balance between management and leadership, and the essential three E's of effective presentations: educate, engage, and excite. Book recommendations round out the insightful conversation.
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ANECDOTE

Todd's Colorful Career Journey

  • Todd Cherches's career path was a roller coaster from aspiring to be Superman to working in TV and eventually leadership development.
  • He worked diverse jobs from advertising to theme park project management before founding his consulting firm Big Blue Gumball.
INSIGHT

Essence of Visual Leadership

  • Visual leadership links how leaders see the world with their values and behaviors.
  • Effective communication happens when ideas move clearly from one person's mind to another's.
INSIGHT

Four Visual Communication Pillars

  • Four pillars of visual communication are imagery, mental models, metaphors, and storytelling.
  • Each pillar helps simplify complex ideas and engage audiences effectively.
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