The Josh Bersin Company From Assistants to Agents to SuperAgents: Where AI Is Going Next
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Nov 22, 2025 This discussion dives into AI's evolution from simple assistants to multifunctional Superagents that redefine enterprise productivity. The transformative power of digital twins and autonomous systems is explored, highlighting how they can optimize workflows and decision-making. The analogy of self-driving cars illustrates the shift in roles within organizations, particularly in HR. Insights into rethinking performance management and overcoming challenges in adoption promise to reshape corporate landscapes by 2026.
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Assistants Became Transactional Agents
- AI evolved from personal assistants to agents that can act independently on your behalf.
- Agents became transactional by integrating web actions and business tasks beyond simple assistance.
From Multi-Process Agents To Autonomy
- Stage three agents integrate multiple workflows to become multifunctional systems that cross role boundaries.
- Stage four moves from integration to autonomy by monitoring and optimizing end-to-end processes with data.
Car Tech Illustrates AI Stages
- Josh Bersin compares automotive safety tech progression to AI stages, from power steering to self-driving cars.
- He uses Waymo/Zoox as examples of designing for the goal (getting from A to B) rather than adding assistants to a human-driven car.