Brainfluence
Online Neuromarketing with Thomas Zoëga Ramsøy
Jul 29, 2021
Thomas Zoëga Ramsøy, CEO and Founder of Neurons Inc., a global leader in applied neuroscience, discusses the impact of the pandemic on neuromarketing. Topics include adapting to the pandemic, implicit association tests, motivation testing in business, and the use of simulated eye tracking in neuromarketing research.
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Quick takeaways
- The COVID-19 pandemic led to a shift towards online and scalable solutions in the field of neuromarketing, with online solutions now comprising 50% of revenue for some firms.
- Advancements in technology have made neuromarketing tools more accessible and affordable, allowing businesses to conduct early design vetting, testing of packaging, and ad effectiveness without expensive lab studies.
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The Impact of the Pandemic on Neuromarketing
The COVID-19 pandemic had a significant impact on the field of neuromarketing. Lab studies were no longer feasible due to restrictions and closures, affecting companies like Nielsen. However, the crisis also spurred innovation, with a shift towards online and scalable solutions. Companies embraced SaaS platforms and utilized tools like online panel testing. This adaptation allowed for continued work and even led to a dramatic shift, with online solutions now comprising 50% of revenue for some firms.
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