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Online Neuromarketing with Thomas Zoëga Ramsøy

Brainfluence

CHAPTER

Adapting to the Pandemic: Challenges and Opportunities

This chapter explores the impact of the pandemic on the neuromarketing space, discussing the initial obstacles faced in lab studies and job losses, as well as the adaptive measures taken by consultants to transition to online platforms. It also highlights the evolution of neuromarketing, showcasing more accessible and affordable tools and technologies that have enabled data collection and analysis in a cost-effective manner.

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