Endless Customers Authenticity Converts Better. How LV Collective Is Using Social Media To Build Trust, Not Followers.
Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.
This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.
Highlights include:
- Why being relatable beats being perfect on social
- How transparency turned their social feeds into a pipeline asset
- What happens when your whole team contributes to content
- Why trust, not virality, should be the goal
If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.
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