Programming by Avatar: The Info You Need From Beyond RXD

For decades, CrossFit gyms have programmed workouts according to a prescription: the Rx. With this style of programming, each workout has a singular goal. How athletes execute the workout might vary, but the goal is the same.

But what if not all your athletes have the same goal?

That's why Brooks DiFiore created Beyond RXD, a programming system that provides workouts and briefs customized according to client avatar.

Here, he joins Chris Cooper to explain why and how it gets clients results while boosting retention.

Links:

Beyond RXD
Gym Owners United

Timeline:

2:27 – What’s a client avatar? 

3:18 – What does Beyond RXD programming look like? 

6:35 – Programming by avatar. 

8:53 – How to keep track of client goals in a class setting.

12:59 – What about cherry-picking? 

14:27 – Implementing the system: How long does it take? 

16:30 – The retention connection. 

18:09 – A fresh take on benchmark workouts.

25:55 – Applying Beyond RXD to groups vs. one-on-one training.