Music Not Diving with Scuba #033 Kazim: artist manager on how to get ears on your music in the streaming era
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Kazim is an artist manager whose clients include Nightmares On Wax, and also the chief creative and brand officer at RA.
We discuss the mechanics of creative campaigns for new and legacy artists, the challenge of breaking new music, and the different obstacles in the way of older acts. We also discuss the music media landscape and the role of media in today's industry.
This is a rare chance to get the inside track on artist management and big music media platforms... get involved!
Music discussed in the episode…
https://jitwam.bandcamp.com
https://anaiis.bandcamp.com
https://saultglobal.bandcamp.com
https://nightmaresonwax.bandcamp.com
00:00 Brought to you by Acid Nation
02:13 Episode start
04:52 Artist management vs. media platforms
07:55 Death of middle class in music
11:35 Successful artists can't tour
14:39 Everyone’s a DJ Now
17:38 Can albums still take years to break through?
21:08 Great music always shines through
24:04 100,000 songs a day
27:09 Going viral is the wrong goal
30:46 Success without social media
33:14 Word of mouth over algorithms
35:30 It’s always been a slog
39:00 Maintaining a legacy of an artist
45:00 Power in the catalogue
55:00 Working for Warp Records
01:01:35 Fans vs. listeners
01:03:20 Chasing the algorithm is not the way
01:04:50 Working at RA
01:12:08 The state of Berlin
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Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist
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