What in the World Made in Vietnam: Why its homegrown fashion is having a moment
Jun 4, 2025
Thuong Le, a BBC reporter from BBC Vietnamese in Bangkok, discusses the dynamic rise of the Vietnamese fashion industry. She highlights how global celebrities like Billie Eilish and Doja Cat are endorsing homegrown brands, enhancing their appeal. The podcast explores the significant impact of affordable and quality garments on international markets, as well as the cultural significance of brands like El Sol. Insightful contributions from fashion influencer Joyce Ng and consultant Quynh Nguyen reveal the lucrative growth potential and future prospects of Vietnamese fashion.
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Vietnamese Fashion Gains Popularity
- Tung Le, originally from Vietnam, noticed Vietnamese fashion gaining popularity even in Bangkok.
- She observed local stores and social media booming with interest in Vietnamese clothes.
Vietnam's Fashion Industry Scale
- Vietnam is the world’s second largest garment and textile exporter after China.
- The sector employs 3 million workers, mostly women, contributing 15% to the country's GDP.
Vietnamese Brands Gaining Fame
- Vietnamese fashion brands like El Sol and Búp Bê are gaining favor with international celebrities.
- Their designs are affordable, detailed, and tailored for Southeast Asian bodies, blending authenticity with thoughtfulness.