Industry Relations

Be Careful What You Wish For

May 14, 2025
Rob and Greg dive into CoStar's bold move to have Homes.com boost listings banned on Zillow, sparking conversations about consumer vs. broker motivations. They question the true usage of multiple real estate portals by buyers. A proposed Illinois bill requiring public access for listings stirs debate about government intervention and the potential redefinition of MLSs. The hosts also tackle the political dynamics affecting housing affordability, especially for young men, emphasizing the need for market-driven solutions to today’s challenges.
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INSIGHT

Homes.com Targets Brokers, Not Consumers

  • Homes.com aims to attract brokers unhappy with Zillow rather than directly woo consumers.
  • Zillow dominates consumer traffic, making Homes.com's Zillow-ban listing boost somewhat hollow.
INSIGHT

Uncertain Buyer Portal Usage

  • No current studies show how many real estate sites buyers visit, unlike for travel or automobiles.
  • By analogy, buying houses may be more like car shopping, using multiple portals.
ADVICE

Advise Study Before Private Listings

  • Sellers must understand if buyers use multiple websites, private listings might still be found easily.
  • Study buyer behavior before advising private listing strategies.
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