E.46 Andy Shovel Co-Founder of THIS; A Real Disrupter Brand That Captures Your Attention And Taste Buds

I was honoured to be sat with Andy Shovel this week to discuss all things THIS. The plant-based meat alternative brand which not only has award winning and mind blowing products that capture the hearts of even the meatiest of meat eaters but it captures everyone's attention with it's creative marketing stunts as well as it's campaigns which you can't walk more than 2 steps in London without seeing THIS on either a bus or a London cab!

To speak to Andy about his journey from burger chain Chosen Bun to THIS was fascinating as well as hearing about his own personal journey to Veganism.

Andy wanted to actually disrupt the market, actually create a product for meat eaters and really make a difference and it's fair to say that he has definitely achieved this alongside his Co-Founder Pete.

In this episode we discuss the following topics:

• Life before working in the food industry
• The Chosen Bun days
• What led them to starting THIS and why Meat Alternatives
• How did you start the process of building THIS
• The first product
• The name THIS
• THIS marketing - getting into trouble and capturing attention
• Ingredients in meat alternative products
• What three things have hugely contributed to the success of THIS
• Andy's personal diet and journey from meat eater to Vegan

This (pardon the pun) really is a fantastic episode and THIS is a really fantastic product which has gone from strength to strength and I'm really excited to watch it continually grow

If you haven't tried the new THIS streaky bacon then run don't walk to your nearest shop!

To find out more about becoming a Greedy Vegan head to www.greedyvegan.uk or follow us at @greedyveganltd

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