Reside Platform Podcast The $7M Deal That Came Through As A $6 Google Lead with Geoff Cavender
Geoff Cavender went from being a top RE/MAX agent doing $46 million with just 6 agents to building a 25-person powerhouse team in Warsaw, Indiana in under 3 years. In this episode, Geoff breaks down his aggressive growth strategy, including how he uses Indeed scholarship ads to recruit brand new agents, why he prefers Google leads over expensive Zillow premier connections, and the exact moment he sold a $3 million home to a Google lead that turned into a $10+ million relationship. He also gets candid about the real challenges of scaling—like losing $50,000 in a single month, managing culture as the team exploded from 3 to 25 agents, and why he still prospects alongside his newest team members every morning. Geoff shares his philosophy on elevating who you surround yourself with, the importance of being "100% where you're at," and why joining a team (preferably one with Zillow Flex) is the fastest path for new agents. This is a masterclass in building, leading, and scaling a modern real estate team.
Chapters:
- (00:00:00) - Rise Training & Converting Google Leads
- (00:01:00) - Building the Team: From RE/MAX to EXP
- (00:03:00) - The Challenges of Scaling & Staying Profitable
- (00:05:00) - Recruiting Brand New Agents with Indeed Scholarships
- (00:08:00) - Google Leads vs Zillow: The $6 Lead Strategy
- (00:11:00) - The NFL Owner Google Lead Story
- (00:13:00) - $3M to $7M: Selling the Same Property 6 Times
- (00:15:00) - Growing Too Fast: Maintaining Team Culture
- (00:18:00) - Group Texts & Accountability Systems
- (00:20:00) - Scaling Without Losing Culture
- (00:23:00) - Staying Grounded: Faith, Family & Being 100% Present
- (00:25:00) - Advice for Agents: Join a Team First
Links and Resources:
- Website
- Geoff Cavender on LinkedIn
- Reside Platform
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