Today’s guest is Jessica Zweig. Jessica is a branding expert and best selling author of “Be. A No Bullsh*t Guide to Increasing Your Self-worth and Net Worth by Simply Being Yourself."

The book is a direct reflection of our conversation today as well as the principles and tactics she lives by and teaches at her premium branding agency Simply Be. Jessica has worked with many A-list companies including Google, Nike, and Microsoft just to name a few.

Our discussion today is a masterclass on personal branding. We talk about why everyone needs to be thinking of themselves as a personal brand and how branding yourself can actually help you grow personally and not just professionally. Jessica unveils the blueprint to creating an image that lasts and what separates a “good brand” from one that is “spectacular.” She also shares why you shouldn’t go to social media to process your emotions and what she advises her clients to do instead. We dive deep into what to post and how to really connect with your audience in an authentic way. Oh and by the way we also cover how Jessica was essentially bankrupt in every area of her life and how she turned it all around to create the ultimate comeback story.

Connect with Jessica:

Website: https://www.jessicazweig.com/

Instagram: https://www.instagram.com/jessicazweig/

Book: https://www.jessicazweig.com/book

Podcast: https://www.jessicazweig.com/podcast

Connect with Doug:

Instagram: https://www.instagram.com/dougbopst/

Twitter: https://twitter.com/dougbopst

Facebook: https://www.facebook.com/dougbopst/

Website: https://www.dougbopst.com

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Jessica Zweig on The Secrets To Creating a Brand That Lasts (And Why Everyone Must Build One)