Episode 474 | Overcoming a 40% Decline in MRR with Brian Casel

Brian Casel, founder of Audience Ops, shares his journey of overcoming a staggering 40% decline in monthly recurring revenue. He delves into the psychological impacts of decision-making during tough times, emphasizing resilience and learning from setbacks. The discussion highlights the evolution from Audience Ops to Ops Calendar, touching on strategic hiring and customer relations. Casel also underscores the importance of coding for founders and how tools like ProcessKit can streamline project management, enhancing team accountability.