Copywriters Podcast Fast Path To Short Copy
14 snips
Oct 2, 2023 Exploring the frustrations of writing effective short copy, the process of condensing information, and the importance of visuals. Discussing the use of key words, visualization, and prioritization. Emphasizing the need for constant self-editing and caution against including too much information. Highlighting the focus on the next step in short copy and promoting their book, The Persuasion Storycode.
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Why Short Copy Takes Longer
- Writing effective short copy naturally takes longer initially than writing long copy.
- Short copy becomes more powerful as it concentrates the core sales argument effectively.
Boiling Down Long Emails
- A client boiled down a winning long email into a concise version that outperformed the original.
- Short copy often employs more visual, information-rich words with fewer characters.
Sell The Click, Not Sale
- Avoid stuffing too much information into short copy.
- Focus on selling the click or next step, not the entire sale.
