Build In Public Podcast

Personal Holding Companies Are Going To Be The Future (feat. Yong-Soo Chung)

Oct 31, 2023

Serial entrepreneur Yong-Soo Chung discusses his journey of bootstrapping his Personal Holding Company to near 8-figures in annual revenue. Topics covered include identifying a content niche, challenges along the entrepreneurial journey, balancing diverse portfolio operations, and the I, We, They Framework of company building.

50:19

Creator website

Episode guests

Yong-Soo Chung

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Identifying a niche for a personal holding company involves considering actual experiences, perceived authority, and supply and demand.

Building a successful team requires trust, empowerment, and a high-trust environment where employees feel valued.

Success is not solely tied to ambition and drive, but also to personal happiness and gratitude.

Deep dives

Young-su's entrepreneurial journey from finance to startups

Young-su shares his journey from working on Wall Street to starting his own businesses in San Francisco. He talks about taking risks and starting over, including attending a software engineering bootcamp and eventually being hired by Ripple. He also discusses his various businesses, including an e-commerce company, a French Bulldog media and e-commerce business, and a climate neutral certified third-party logistics company. Young-su emphasizes the importance of building a strong team and trusting them to handle day-to-day operations, allowing him to focus on his personal brand and sharing his knowledge with others.

Introduction

2min

Finding and Defining a Niche as a Creator

18min

Overcoming Rejection and Pursuing a Software Engineering Boot Camp

2min

Reflections on Challenges and Choices

6min

From Working at Ripple to Starting Their Own Company

3min

Discussion of Various Companies in a Personal Holding Company

3min

Building a Strong Team and Balancing Business Ventures

16min

Welcome to another episode of the Build In Public Podcast.

Today's episode features serial entrepreneur Yong-Soo Chung, who has bootstrapped his Personal Holding Company to near 8-figures in annual revenue over the past 8 years.

In this interview, KP and Yong-Soo covered a spectrum of topics, exploring Yong-Soo's journey and providing their insights on:

● Intro (00:00)
● Identifying your content niche on X/Linkedin (04:31)
● Pit stops along the journey (09:48)
● Conviction from experience (14:12)
● Yong-Soo’s founder journey (18:02)
● Balancing the operations of various diverse portfolio (36:17)
● The I, We, They Framework of company building (37:49)
● Letting go of control to be in control (38:52)
● Rapid Fire Round with Yong-Soo Chung (43:21)
● Highlight of Yong-Soo’s career (49:38)

Build In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.

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Links:

Yong-Soo Chung on X: https://twitter.com/YongSooChung

PHC Philosophy on X: https://twitter.com/PersonalHoldCo

First Class Founders Podcast: https://www.firstclassfounders.com/

KP on X: https://twitter.com/thisiskp_

KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP