Episode 233: Double Your Website Revenue with Michael Buzinski

In this episode of Strap on your Boots I’m we’re joined by digital marketing thought leader Michael Buzinski, who delves into the essential steps to double website revenue for service-based businesses. Michael emphasizes the critical importance of website marketing for entrepreneurs in today’s digital landscape. He introduces listeners to the Rule of 26, explaining its significance and how entrepreneurs can leverage it. Further, he discusses ARPC (Average Revenue Per Customer) and strategies to increase it by 26%. The episode also features two actionable items that can immediately enhance your website’s conversion rate. Moreover, Michael sheds light on the idea that not all traffic is beneficial, offering insights on how to maximize your website’s traffic potential for optimal results. A fun fact about our guest, Michael Buzinski, is his background as a professional Jazz Trombonist, which he began at the age of 13.