Pioneers of AI
How AI is changing filmmaking in Hollywood, with Tom Graham
Nov 6, 2024
Tom Graham, Co-founder and CEO of Metaphysic, leads the charge in integrating AI into Hollywood's special effects. He shares insights on how AI is revolutionizing the entertainment industry, allowing for cost-effective and realistic effects. The discussion highlights groundbreaking projects like the film 'Here' and the ethical implications of deepfake technologies. Graham also delves into innovations in de-aging characters and the evolution of motion capture, embracing both excitement and responsibility in the future of AI-driven content creation.
30:51
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Quick takeaways
- AI is revolutionizing Hollywood by enabling realistic special effects at a reduced cost, reshaping the economics of filmmaking.
- A human-centered approach is essential in AI's integration into entertainment, ensuring consent and ownership of digital identities for performers.
Deep dives
AI's Impact on Live Performances
The use of AI in live performances has made a significant breakthrough, specifically highlighted by the real-time generation of a younger Slim Shady alongside Eminem during the MTV Video Music Awards. This technology involved capturing the live feed of an impersonator while augmenting it with AI-generated visuals of a youthful Eminem, creating a seamless integration that the home audience witnessed. This not only marked the first instance of generative AI enriching a live televised event but also showcased the potential for AI to revolutionize how performances are staged and experienced. By enabling live transformations in real-time, the approach opens doors for innovative performances that blend technology and artistry.
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