The Big Drink Rethink Ep 24: Addressing the Alcohol Middle Ground with Russell Lamb
Anna explores lower alcohol wines with her special guest, Russell Lamb, co-founder of 6Percent Wine. Russell shares the story behind their innovative 6% alcohol wine, designed to offer a full-flavoured drinking experience without the excess. He shares their business journey from wine tastings to finding the perfect Bordeaux producers, and the surprising feedback from the London Wine Fair. Plus all the regulatory hurdles they've encountered along the way. This episode is packed with insights into the changing drinking culture, mindful moderation, and the exciting future for pioneers like 6Percent - a reminder that the landscape is changing and great new drinks are available for those of us curious to explore it.
Here are the highlights:
02:11 Project manager co-founds inclusive wine company after feeling excluded at a restaurant.
05:51 Challenges and potential in the low-alcohol wine market.
08:37 Diverse wine flavours maintained in signature taste.
11:34 Wine snobbery makes a huge difference in perception.
16:57 Drinks category rethinking to encourage mindful moderation.
22:09 Creating non-alcoholic wine to offer more options.
25:01 Enjoy wine without overindulging.
28:15 Confusion around alcohol labelling laws and categories.
36:47 Challenging perceptions of low alcohol wine quality.
About the host Anna:
Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.
Connect with Anna:
Website: thebeliefscoach.com
LinkedIn: linkedin.com/in/annadonaghey
Facebook: facebook.com/thebeliefscoach
Instagram: instagram.com/bigdrinkrethink
About Russell Lamb:
Russell is a founder, entrepreneur and experienced business change project manager with a love for wine and life.
Fed up with wine snobs and the complexity of the wine world, he previously co-founded SipIt Wine, a successful wine tasting events and retail company, alongside his wife, Gabi.
Then, two years ago, they became frustrated with high alcohol levels in wine, and couldn't understand why there were no credible lower alcohol options. So they set out on a mission and founded 6Percent - a great tasting, full flavour wine with half the alcohol and half the calories of regular wine.
Connect:
Website: www.6percent.wine
Instagram: www.instagram.com/6percent.wine/
Produced by winteraudio.co.uk
Mentioned in this episode:
https://www.thebeliefscoach.com/experiment
🏆Please vote for The Big Drink Rethink in the ITV bCreator Awards 2025 1. Click on the link below 2. Pop in your email 3. Select I’M A SUBSCRIBER / FOLLOWER 4. Select CREATOR SHORTLIST 5. Hit SUBMIT YOUR VOTE 6. Scroll down to the Podcast bCreator category and vote for THE BIG DRINK RETHINK Here’s the link:🔗 https://www.bcreator.co.uk/awards/