Ryan Stern was doing influencer marketing before influencers were a thing.
With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group.
Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EOS Products. As the space becomes more complex and integral to marketers’ communications plans, and as influencers have evolved into creators, the agency helps its clients navigate the still-Wild West of this increasingly important slice of the market.
In this episode, Stern shares Collectively’s origin story, dives into how the influencer space has shifted in the past decade and shares her predictions for 2024.
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