Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> New Instagram ‘Must Knows’ and Changes! 📲 <== | BATHROOM Break #75 COLLAB: The Marketing Millennials + Do This, Not That
Sep 29, 2025
Discover travel hacks that will revolutionize your conference experience, including a carry-on only strategy and clever ways to dodge social events. Dive into Instagram's new features, like the controversial horizontal banner format and the ability to pin your own comments for added visibility. Learn why captions are becoming essential for SEO as hashtags lose their power. Plus, hear some passionate defense of Miami summers and the secret to increasing engagement with Instagram story replies. Fun and practical tips await!
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Traveling Burnout And Conference Survival
- Jay Schwedelson admits he despises travel now and packs only a carry-on for conferences.
- He also lies about attending evening events so he can stay in his hotel room and rest.
Gate Links Behind Story Replies
- Use Instagram Stories to prompt replies and DM requests instead of link clicks to boost engagement.
- Reply-gated CTAs can multiply story views and produce far more registrations than direct link clicks.
New Horizontal Post Format Is Being Promoted
- Instagram is aggressively pushing a new long horizontal post format that looks like an old banner ad.
- Testing new platform formats quickly gets attention because platforms prioritize new features.