Wholesaling Inc with Brent Daniels WIP 1911: Talk to 200 People, Make $20K - The Math Behind Every Wholesale Deal - Part 1
Jan 19, 2026
Brent Daniels, a real estate investor and founder of a leading wholesaling training program, joins Cody Sperber to talk about the fundamentals of wholesaling. They highlight how consistent conversations with distressed property owners can lead to $20K deals. Topics include identifying seller distress, the importance of contracts over properties, and alternatives for those lacking funds to close. Brent also introduces the TTP strategy—proactive calling and building relationships to find deals—making it clear that success lies in talking to more people.
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Cody's First Wholesaling Spark
- Cody recalls first hearing about wholesaling from a friend and initially confusing it with flipping.
- That early moment sparked his deeper exploration into wholesaling tactics and training.
Wholesaling Is Conversation First
- Wholesaling is simply having real conversations with owners of distressed properties.
- Focus on sellers who need speed and problem-solving more than top price.
Three Buckets Of Seller Distress
- Distress falls into three buckets: condition, financial, and emotional.
- Target sellers in any of these buckets because motivation often trumps price.