How to Build a Product with 10 Customers and a Boring Tech Stack | Gravity Climate | EO
Aug 4, 2025
Saleh and Ted from Gravity Climate share their journey of creating a sustainable product from scratch. They started with just 10 customers, using simple code and focused on gathering feedback. The conversation dives into the challenges of measuring carbon footprints and how to simplify that process for businesses. They emphasize the importance of choosing a boring tech stack, allowing for more meaningful development. Their approach combines urgency, user empathy, and sustainable innovation to help companies transition to greener practices.
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volunteer_activism ADVICE
Choose Boring Tech Stacks
Pick boring, well-established technology so your team spends energy on product, not chasing novelty.
Simple stacks let small teams ship often and fix problems in minutes, not hours.
question_answer ANECDOTE
Founders Met Over COP26 Call
Saleh called Ted from a crowded Glasgow hostel during COP26 and pitched his decarbonization thesis.
That call convinced Ted to join and helped found Gravity Climate in late 2021.
insights INSIGHT
Niche Early To Win Customers
Niching early prevents building a horizontal product that serves no one well.
Focused target customers let you add deep, defensible value instead of spreading thin.
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How to Build a Product with 10 Customers and a Boring Tech Stack | Gravity Climate
Today's protagonists are Saleh and Ted from Gravity Climate. Saleh made a name for himself as a skilled product manager at named startups like Salesforce and Samsara, while Ted dropped out of college at a young age and dove straight into the startup world. Gravity Climate began with the question: Why do companies find it so difficult to measure their carbon footprint? Through hypothesis testing, they started with just a few lines of simple code and gathered a cohort of 10 people from their network. Now in its second year, Gravity Climate continues to grow two to three times annually. Let's take a closer look at their product approach!
00:00 Intro 01:18 Chapter 1. A Top PM and a College Dropout 05:22 Chapter 2. Hypothesis Testing with 10 customers 10:47 Chapter 3. Pick Boring Technologies
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