THE ED MYLETT SHOW

The New Rules of Branding in the Modern Era with Rory Vaden

138 snips
Dec 3, 2024
Rory Vaden, a New York Times bestselling author and personal branding expert, shares insights on simplifying the path to success. He emphasizes the importance of building trust over chasing followers and advocates for a 'depth over width' strategy in personal branding. Rory challenges the notion of multiple income streams, suggesting that mastering one area is the key to abundance. He introduces 'fractal math' as a way to enhance revenue by serving existing clients deeply. This conversation redefines entrepreneurship as a meaningful expression rather than just a business pursuit.
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ADVICE

Branding for Trust

  • Build trust with a mechanism like a personal brand, which is the digitization of your reputation.
  • Focus on reputation building to create opportunities, even if you're just starting out or have a local business.
INSIGHT

Offline vs. Online

  • Offline connections are still more impactful than online ones because humans crave real interactions.
  • Personal branding is about trust, regardless of follower count; focus on being trustworthy in person and online.
ADVICE

Content for Realtors

  • Instead of just posting "just listed, just sold" content, provide useful information relevant to your target audience.
  • Become a valuable resource by offering helpful content about the local community, schools, or family activities.
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