The State of Product-Led Growth with Emilia Korczynska of Userpilot

In this episode, we dive into product-led growth (PLG) and the effectiveness of content marketing strategies in the SaaS industry with our guest Emilia Korczynska, the head of marketing at UserPilot.

Emilia is the Head of Marketing at Userpilot, a Product-Growth Platform for SaaS companies. She’s especially interested in product-led growth, product marketing, and content marketing in SaaS companies. 

Emilia highlights the adverse effects of companies pivoting away from PLG due to economic downturns and stresses the importance of maintaining a product-led mindset in growth strategies. We discuss how product-led strategies can enhance acquisition, activation, retention, and expansion, even in an enterprise context.

With a staggering output of over 130 blog posts a month, Emilia also unveils the secrets behind UserPilot's content marketing success. She explains their dual approach, combining original, human-led content with programmatic SEO to dominate search engine rankings and drive organic traffic.

Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.

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Links:
https://www.linkedin.com/in/emiliakorczynska/
https://userpilot.com/

More about:
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Timestamps:

00:00 Introduction
02:07 The State of Product-Led Growth
05:39 Understanding the User Journey in Product-Led Growth
10:11 UserPilot's Marketing Efforts
15:40 The Power of Content Marketing
23:04 How GA4 Changed the Digital Marketing Space
30:56 The Future of SEO and Content Marketing