Stories With Traction #147: The Secret to Strategic Storytelling
SHOW NOTES:
SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.
MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.