Scott,
Jacob, and longtime NFL advisor Marc Ganis discuss what's next for the
league, ahead of the 2025 Super Bowl. An NFL team is now worth more than $10
billion. The league is playing games in Australia and on Netflix. It is hosting
the President of the United States—and Taylor Swift—on
Sunday. Can anything slow the sport's momentum? And how has it gotten so
big, by luck or by strategy?
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