Finding Brave 47: How To Entice Top Publishers To Say YES! To Your Book Project, with Lou Johnson
“You know when you go to a dinner party and you end up chatting to that one person that you didn’t expect to, and you have that really rich conversation that takes you into all sorts of interesting spaces? That’s the voice that I want to have for our authors.” - Lou Johnson
Have you ever thought about writing a book, but you weren’t sure of how to approach a publisher after it was written? In today’s episode of Finding Brave, you’ll not only hear how to do this, but you’ll learn powerful tips and strategies from a top publishing expert on how you can entice great publishers to say “YES!” to your book project.
Lou Johnson is an experienced, dynamic and highly effective business leader with a deep passion for supporting creators, developing people, workplace culture and business performance. She is a well-known publishing industry figure with over twenty-five years of industry experience including senior roles at Random House, Allen & Unwin and Simon & Schuster, where she was Managing Director between 2010 – 2014, launching her own startup, The Author People and now Publishing Director at Murdoch Books.
In addition, her industry representation includes Vice-Presidency of the Australian Publisher's Association (2012–2014), Chair of the Book Industry Collaborative Council (BICC) Distribution Expert Reference Group and board membership of The Stella Prize and founding committee member for The Indigenous Literacy Foundation
She has worked on a vast range of books including authors like Rhonda Byrnes, Kate Morton, Elizabeth Gilbert, Khaled Hosseini, Al Gore, Philippa Gregory, Hillary Clinton and JK Rowling.
Lou’s insight on how her company considers submissions by authors, along with the clarity she provides about how best to approach publishers, is invaluable. If you’re an author or an aspiring one, and are confused about the publishing process or losing hope, don’t despair because your message is needed. Listen in here to get the best advice and direction on how to spread your book messages with the world.
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