AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Experiment Nation: The Podcast
S3E9 - Stop having bad test ideas - with Bart Schutz
Mar 25, 2023
Exploring the impact of filtering out bad testing ideas, collaboration in CRO for valuable insights, challenges of statistics in behavioral science, differentiating between exploratory and confirmative experiments, applying consumer psychology to CRO, optimizing user behavior through behavioral science experiments, and the ethical side of digital experimentation.
01:13:19
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Implement Exploration and Validation phases for effective testing programs.
- Merge behavioral science with digital data for strategic behavioral experimentation.
Deep dives
Importance of Proper Experimentation Phases
By conducting an explorative phase followed by a confirmative phase in experimentation, the effectiveness of identifying bad ideas and testing good ideas increases significantly. Shifting towards validating good ideas leads to over 40% more growth, emphasizing the importance of utilizing both phases to enhance effectiveness by more than 10%, yielding potential growth additions of up to 80%.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode