

16. “We’re worth $8 million but I comparison shop for strawberries”
Nov 2, 2021
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Chris's Extreme Grocery Optimization
- Chris spends excessive time comparing prices like almond milk and strawberries to save small amounts of money.
- Despite having an $8 million net worth, they exhibit highly frugal shopping behaviors that cause stress.
Money Behavior is Identity
- Our money behaviors tie deeply to our identity as individuals and couples.
- Changing your financial identity can unlock a healthier relationship with spending and value.
Running Stroller Pickup Story
- Chris picked up a broken running stroller left free on someone's driveway and began fixing it to use.
- He continues to find parts online, showing frugality despite their wealth and income.