Money For Couples with Ramit Sethi

16. “We’re worth $8 million but I comparison shop for strawberries”

Nov 2, 2021
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ANECDOTE

Chris's Extreme Grocery Optimization

  • Chris spends excessive time comparing prices like almond milk and strawberries to save small amounts of money.
  • Despite having an $8 million net worth, they exhibit highly frugal shopping behaviors that cause stress.
INSIGHT

Money Behavior is Identity

  • Our money behaviors tie deeply to our identity as individuals and couples.
  • Changing your financial identity can unlock a healthier relationship with spending and value.
ANECDOTE

Running Stroller Pickup Story

  • Chris picked up a broken running stroller left free on someone's driveway and began fixing it to use.
  • He continues to find parts online, showing frugality despite their wealth and income.
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