

Transitioning From Dying Business Models | Ep 853
312 snips Mar 17, 2025
Discover how businesses can pivot from outdated models to thrive in today's market. Uncover the challenges therapists face with declining insurance reimbursements and learn strategic shifts to cash-pay services. Explore effective customer acquisition techniques and the role of upselling in education. Dive into marketplace strategies and the importance of subscription models. Plus, gain insights on transitioning healthcare businesses from B2B to B2C, emphasizing patient relationships. Lastly, embrace authenticity in personal and professional connections.
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Cash-Based Acquisition
- Start by upselling existing customers to get your team used to cash payments.
- Use paid ads for customer acquisition, offer a discounted initial assessment, and secure credit cards upfront.
Transitioning Business Models
- Transitioning from a dying business model can feel like starting over but you have existing resources like customers and brand recognition.
- Focus on your core offer, acquire customers strategically (paid ads for local businesses), and upsell/cross-sell.
Education Business Growth
- In education businesses, continuity is key: offer further learning opportunities to existing customers.
- Double your business by expanding geographically or create recurring revenue with lower-priced memberships.