The Game with Alex Hormozi
Transitioning From Dying Business Models | Ep 853
Mar 17, 2025
Discover how businesses can pivot from outdated models to thrive in today's market. Uncover the challenges therapists face with declining insurance reimbursements and learn strategic shifts to cash-pay services. Explore effective customer acquisition techniques and the role of upselling in education. Dive into marketplace strategies and the importance of subscription models. Plus, gain insights on transitioning healthcare businesses from B2B to B2C, emphasizing patient relationships. Lastly, embrace authenticity in personal and professional connections.
01:05:29
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Quick takeaways
- Transitioning from an out-of-network insurance model to a cash-based system necessitates operational efficiencies and a focus on customer acquisition strategies.
- Emphasizing marketing techniques like paid advertisements and upselling to existing patients can effectively attract clientele in a cash-only business model.
Deep dives
Transitioning Business Models
A therapy provider discusses the challenges of transitioning from an out-of-network insurance model to a cash-based system. This shift is driven by decreasing reimbursements from insurance companies while costs continue to rise. The provider considers the operational efficiencies required for in-network participation versus the marketing challenges of a cash-only model. Ultimately, focusing on whether to enter the cash-pay market or refine efficiency in the insurance model will be crucial for scalability.
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