The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? 

Podcasting is inherently a slow-growth medium. 

Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. 

But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? 

In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 

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Topics Covered

00:00 Intro
00:59 Podcast growth lessons from Warren Buffett  
05:00 When typical shows hit the 1k & 10k dl/ep milestones 
10:36 How experience affects a show’s growth rate 
15:21 What everyone gets wrong about consistency in podcasting 
26:16 The powerful compounding of relationships 
31:33 Stacking micro-improvements to your show with every episode 
35:26 Strategies for navigating (and avoiding) creative burnout 
38:28 Building your transferable skill set 
44:22 Our personal stories of creative compounding that have got us here 
56:12 The impact of mentorship and constructive critique

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Mike Birbiglia’s Podcast, *Working It Out*
Build and Launch, Past Project by Justin Jackson
Mega Maker, Project by Justin Jackson 

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