
The CMO Podcast Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing
Jun 16, 2021
Dipti Kachru, CMO of JPMorgan, discusses challenges of marketing in financial services, attracting millennial investors, combining data and storytelling, making J.P. Morgan brand relevant, military upbringing, brand experiences, working in financial services, building brand framework, and tying social change to business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Making the J.P. Morgan brand relevant to a broader market
01:41 • 5min
Military Upbringing and Leadership
06:53 • 6min
Brand Experiences and Interactive Marketing
13:08 • 3min
Working in Financial Services
15:54 • 4min
Building the Brand Framework in a Cluttered Market
19:26 • 15min
Tying Social Change to Business
34:38 • 20min
