Dipti Kachru (JPMorgan) | The Universal Truths and Trust in Marketing
The CMO Podcast
00:00
Introduction
The chapter explores the importance of combining data and storytelling in modern marketing, with an emphasis on data as the language of business and storytelling as the language of humans. It also includes a personal anecdote about the success of Nestle's instant noodles brand, Maggie, in captivating audiences through its messaging.
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Transcript
