For so long, Paris Hilton’s story was told for her – in tabloids, through her persona on The Simple Life, and in the context of her legendary family. Now, Paris has taken the reins. She’s used her power as the original influencer to show her true self on social media, through entrepreneurship, and as an activist. From documentaries to podcasts to successful brands, there’s now so many ways to get to know the real Paris. She sat down with Bob to share how she helped build influencer marketing into the phenomenon it is today, and how she learned to use her voice in every facet of her success. Listen to hear how she went from running a lemonade stand in Malibu to building a successful brand –while becoming a world-renowned DJ along the way.
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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman