Almost 30 547. The Betches Empire: Realness on Biz + Life from Online OGs
Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.
We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.
Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.
We also talk about:
- Balancing the Betches empire
- Team dynamics working in a trio
- The beginning of Betches
- What makes a good podcast?
- The meaning of a meme
- Launching a product
- Taking constructive feedback
- The worst happy birthday text
Resources:
- Instagram: @jordanaabraham
- Oversharing Podcast: betches.com/podcast-channel/oversharing
- Betches: @betches
- Faux Pas: @drinkfauxpas
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