The Long Game SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)
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The word “content” is no longer sufficient for what it encapsulates.
When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too.
Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king.
Show Topics
- View SEO as a distribution channel
- Have clear goals for SEO content
- Don’t get bogged down by terms
- PR and content should collaborate
- Double down on video
- Create shareable headlines
- Why we need a better word for content
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