TCC Podcast #129: Making Ch-ch-Changes with Pete Michaels

Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about: •  what’s happened since we last talked •  why he moved from London to Berlin •  Pete’s questioning process for making the decision to move •  how moving away from your comfort zone leads to progress •  the role expectations play in what we do (and do well) •  how working with a mentor shines a light on his processes •  how Pete pulls his personality into his work and what that looks like •  the importance of professionalism—why it matters •  why (and how) he’s having more fun these days •  the “real” role a copywriter should play in their clients’ businesses •  his “selling unique” process and what it involves •  the spiritual journey that Pete has been on for the past 2 years • Pete’s take on the future of copywriting Worth a listen? Then click the play button below, or download the episode to your podcast player. Or if you prefer to read, scroll down for a full transcript.   The people and stuff we mentioned on the show: Jason Leister Company of One Eric Bakey Pete’s website A book Pete didn't mention but wanted to Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Transcript coming soon...