The Power of Local Celebrity Endorsements in Political Campaigns

The Hometown Project is an organization that connects well-known individuals with local political candidates in their hometowns. Started after the 2016 election, the project aims to bring support from celebrities who can leverage their influence to endorse local candidates. Rather than big rallies, the focus is on creating short videos that feature the well-known person supporting the candidates. These videos are then distributed digitally within the district to reach the right voters. The project emphasizes local connections and shared values, avoiding negative campaigning and generalized political causes. The goal is to raise name recognition for local candidates and flip state legislatures through these targeted endorsements.