Lydia Caldana 'The Way Ahead - Trend Research, Analysis & Forecasting'

Series Two 

In this episode of #TheNewAbnormal, I interview Lydia Caldana, a global brand strategist, trend forecaster and consumer insights analyst. 

She identifies emerging behaviours and technologies that guide macro shifts in society to help brands navigate change and develop long-lasting relationships with consumers. Working on strategic projects that answer “what is the future of..?” her research, analytical, and forecasting skills are applied to a series of clients with various challenges, ranging from the UN-Habitat, to Google, Nike, Unilever, etc. 

She’s extensive work experience with those inc The Future Laboratory, Protein NYC, VICE, Refinery 29, Collider Lab, Box1824, Aurora 3, The Grid etc; and has led end-to-end insights projects within the US, UK, Brazil, Colombia, Chile, Mexico, India and South Korea. 

Lydia is currently completing a Master’s degree in Liberal Studies (Global Urban Futures / Gender & Sexuality Studies) at The New School in NYC. 

In this episode, we cover a wide range of issues regarding gender, race and class. In doing so, we discuss a series of her research case histories, alongside subjects inc population dynamics re: social change around culture, identity, community, inequality, etc. 

And she also gives an overview of the superb ‘Future Resources’ that she runs - an open online platform for womxn in foresight, strategy and innovation.